Dabdog

Inside the case

Being one of the dogs is the best thing, especially when you have someone to accompany you on your walks.

Photoshoots

The DabDog brand is a clothing and supplies label that isn't afraid to be different.

Our first experience of everything is always with our eyes, which is why we always try to capture in a photoshoot the urban and playful essence that the brand conveys to consumers.

Juqueí

During the first session we did, in August 2017, we gathered several models at the Saruê hostel, in the town of Juqueí, São Paulo, and let them feel completely at ease wearing the pieces and accessories from the collection during the shooting weekend.

The outcome was shots that genuinely communicate the lightness and style of DabDog's products. By promoting an authentic experience, we strengthened DabDog's identity and connection with its target audience. What's more, it resulted in a luau, a bonfire and incredible energy from the people involved.

Airsoft

This photoshoot stood out for its innovative choice of demolition scenery.This decision was strategic in order to create a remarkable harmony and contrast with the launch pieces. The precarious scenery was the perfect combination for an afternoon of photos and a lot of care with the rough terrain.

The footage captured not only reflected the identity of the era, but also marked a clear evolution in the brand's positioning.This creative approach not only captivated the public, but also generated a significant impact on the brand's perception in the marketplace.

C.E.S.

For a new shoot, we got in touch with the Centro dos Estudantes de Santos, or C.E.S., an institution that is extremely committed to social causes and, above all, to education and better conditions for students in the region.

The brand, which already supports a number of smaller projects on its own, such as the Marcha das Favelas, immediately embraced the suggestion. Our winter launch had total synergy with the renovation of the space and its rich and numerous environments and settings. We brought in our partners to reflect the incredible energy of the products in the photos and promote the collection.

Supplies

Following the arrival of more of the brand's tobacco products, mainly made of brightly colored silicone, we returned to our partner on the north coast for a new shoot, this time focusing exclusively on the different tribes, represented by all the strong colors of the brand's products, which were supported by lighting, make-up and costumes that matched the models and the space.

On top of that, we found a partnership with Gabi Miranda, an excellent artist from the region who had the task of graffitiing a wall over 4 meters wide, live, as a background for our photos, bringing all the mix of colors we wanted to bring to the panel, sealed by the DabDog logo.

This approach brought to our shoot the personality of her graffiti live during the photos, all of which was transmitted while she made the set and the shoot became one of the brand's most iconic.

Atibaia

We fulfilled our dream of hiring Fernando de Santis, a photographer with a focus on the sensual, with the idea of portraying more of the essence of the models involved, giving personality to the photos. The shoot took place in Atibaia, the brand's hometown, in a movie-worthy mansion, with photos that will become the face of DabDog for a long time to come.

Ativa House

For the launch of Tips Cleaner and Clear Dog, we called on our partners at Unlock Films and Ativa House, this time to create more than just photos.Check out more of the session in this video!

Social Media

The original plan was social media management, print standardization and paid traffic.With several successful campaigns under our belt, we built a partnership that has now lasted five years.

Based on the concept of urban and alternative living, the products are designed to bring ease, agility and style to end consumers.

Cypher

We had the pride of working on a partnership for the release of the cypher: "Tiro, Porrada e Bomba" with Lord, DK, Daniel Raillow, Matheus Doist and Dalsin, in partnership with DabDog and Favela Cria.

We did all the costumes in the video and you can see the result here!

Influencers

Collaboration with influencers is crucial in a competitive market. We seek to unite the brand with influencers who are aligned with your DabDog values.

Our focus was on delivering tangible results and a smooth experience for everyone.We monitored performance closely, adjusting the strategy as necessary.

Eventos

Expo Head Grow

At the event in the city of Itu, we set up a headshop, focused on bringing the whole lifestyle related to consumption and its lovers, from clothing to accessories for use - at the largest gathering of headshops, growshops and tobacconists in Brazil.

By 2022, we joined our co-company, biai consultoria, for one of the biggest tobacco events in Brazil, we wanted the participation to be memorable. All the preparation for the Expo Head Grow was carefully thought out and developed so that the printed and digital materials carried the theme of the event.

Developing attractions for this physical stand, our aim was for people to have fun and enjoy it from start to finish, like a real trip, so our slogan was developed: Your wildest trip with DabDog.

For Expo Head Grow 2023, our participation was carefully planned to create a memorable experience.From printed to digital materials, everything was designed to convey the vibe of the essentials campaign.

This time, we returned as sponsors, seeking to broaden our reach and embrace tobacconists throughout Brazil. Our stand attracted the attention of attendees with interactive attractions, providing a real journey into the world of DabDog.

Our "Essentials" campaign allowed us to attract a wider audience by presenting innovative solutions and establishing lasting partnerships with entrepreneurs in the sector. Check out the event:

Festival Híbrido

For the Hybrid Festival - Cannabis Event, we prepared a visual identity and physical materials, everything was meticulously thought out to invite the public to get to know the essence of the brand.

Our stand offered the experience needed to dive headfirst into the DabDog universe. Through the "Essentials" campaign, we presented innovative solutions, meeting the needs of resellers.

The brand was promoted comprehensively, maintaining the essentials campaign in visual elements, backgrounds and posters. We used social media to share highlights from the event and promoted our stand with flyers, inviting the public to explore our brand up close.

Here, we've selected some of the best productions from our partnership with DabDog.

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