At the Nestlé factory in São Bernardo do Campo, an artistic initiative came to life with the talented Renan Birth, from Instituto Ink Studio, the artist behind this project. Renan combined his unique vision with our request for two distinct spaces within the factory.
For the first room, his abstract art transformed the interior spaces, adding a new visual dimension to the work environment. Using a palette of vibrant colors and dynamic shapes, we created an inspiring and energizing atmosphere.
In the second space, writings were developed without the use of masks or cut-outs. His ability to work with letters and words brought a sense of authenticity and originality to the place. Each word was carefully positioned, creating a visual narrative that perfectly complemented the surrounding environment.
The end result was a harmonious fusion of art and industrial environment, where creativity elevated not only the aesthetics of the space, but also the mood and inspiration of the employees at Nestlé's factory in São Bernardo do Campo.
But we didn't stop there, we followed up with a stickering in the lecture and communication room that reflected the factory's identity, but also included motivational phrases and the emblematic phrase “Proud to be Nestlé”, which was also highlighted in the graffiti made. This unified approach reinforced the sense of belonging and identification with the company.
The room was enriched with a timeline represented by stickers, tracing Nestlé's history from its foundation to its centenary in 2021. This timeline not only highlighted the company's rich history, but also served as a source of inspiration, reminding employees of the importance of Nestlé's legacy and continuous evolution over the years.
Cantina Seu João was founded along with the ESPM campus in 1989, managed by Seu João himself, who was honored by the institution. Today, it's run by his son, who, in search of innovation and modernity, decided to give the environment a more vibrant touch, with a striking look for his customers and one that revived the history of the place. The cantina invested in the installation of a 3D sign with its logo in front of the main counter and revitalized the aesthetics of the environment, strengthening the interaction between staff and customers with the brand's past.
We missed something that “spoke” for the place, and learned of the warm greeting “Fala belo, fala bela!”, a trademark of Seu João, who always welcomed all his customers with warmth and hospitality.
You can see the result here!
