TheBananinha Paraibuna, the candy that every Brazilian likes, is produced with 100% natural products and has also made history in the trajectory of the grupofreela.
Bananinha Paraibuna é uma empresa que adotou a missão de adoçar a vida dos brasileiros com seus produtos naturais e é conhecida assim pelo país todo, desde sua criação em 1975. A marca foi criada pensando em todos os consumidores, seja quem valoriza a saúde e bem-estar ou quem só queira a companhia de um doce feito com dedicação.
Social Media
Thanks to the partnership with KMS Comunicação that our team received this gift, facing a series of challenges and participating in various projects to fully exploit the potential that the account had to offer.
The initial objective was to draw up a strategic plan for the brand's content on social networks. We set out to identify and reach the various audiences related to the brand, not only to increase engagement, but also to convert these interactions into loyal customers. This crucial step provided a more efficient and targeted approach to maximizing the impact of social media actions.
Paid Media
During the pandemic, we adapted our strategy and goals to strengthen the client's e-commerce, which until then had not played a significant role in total product sales. By prioritizing conversion campaigns and exploring platforms such as Google, Facebook and Instagram, we increased sales, reaching almost 1100% growth during this challenging period.
We developed a paid media plan that targeted the audiences and cities with the highest volume of consumption in physical stores. We created separate campaigns for each segment, contributing significantly to the notable increase in online sales. This specific approach allowed for a more direct and effective connection with different target audiences, optimizing results in the digital environment.
During the launch of the 'mini sugar-free' and 'mix' lines, we developed a media plan to begin mass and assertive promotion, reaching a wider audience in an impactful way.
Through social media campaigns with major influencers and personalized press kits, we showed the public the power of Bananinha Paraibuna.
The response from the public was positive and reinforced the effectiveness of the strategy, consolidating the brand's position as a leader in quality and differentiated flavors.
We produced three design alternatives for the delivery box so that the packaging material matched the products.
Looking to make the delivery more visual and tempting, we wanted the brand to stand out for those who would have direct contact with the product.
Visual Identity
The visual identity of the boxes carried our signature and for two years running, sales sold out quickly, but the taste was remembered. The promotion on social networks and actions with influencers, banners for the website and email marketing, were a remarkable and fulfilling job.
Following the same idea of creating a memorable experience for consumers, during Christmas we produced exclusive packaging for the Bananinha Paraibuna panettones that were a success.
Are you going to tell me that this case didn't sweeten your day?
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