Inside the case

Our goal will always be to transform the young people of tomorrow for the future!

The Centro de Aprendizagem e Mobilização Profissional e Social - CAMPS is a non-profit institution that promotes social change and education, with the ultimate goal of providing young teenagers at low social risk with opportunities to live a better life.

Until 2021, CAMPS had already trained more than 120,000 apprentices and, today, they have more than 1,000 young people working in around 200 private companies and public agencies. In 2023, the apprenticeship center reached the milestone of 1,000 current contracts, including apprentices and trainees.

Social media

Our work began with social media management, alongside the internal marketing team, optimizing and improving the brand's digital presence and authority, while maintaining perfect harmony between its website and printed materials. We also focused our attention on crucial areas such as customer recognition and special projects, ensuring that the public was reached by the content proposed on each platform.

Visual identity

With the goal of building public loyalty, we saw the need to modernize visual communication, making it more fun and standardized. We worked on the rebranding process, improving and recreating each item needed, such as: billboards, notebooks, diaries, business cards, backdrops and doors, among others, as well as institutional presentations.

We were also responsible for creating teaching materials, such as diaries and notebooks, as well as quarterly magazines, with informative content about the quarter and general tips and guidelines.

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