Branding - Radical


We were challenged to do the key visual for Radical, a company that offers solutions ''out of the box'', unlike anything you've ever imagined.

Radical it's a global movement inciting people to break free of their box by building awareness and developing ways to co-create a human-centric world.

Keeping this in mind, all the concept is about a box, and everyting that are outside, are the many ways to solve the problems of your company. One example for that, are the girls' hands, doing a color box.

The colors that we choose for the logo are the colors of CMYK, and why? Because the CMYK's colors are the print's color, so they are much alive in all we products and solutions.

Just take a look at some of what we did in the identity manual.

Em breve nos falamos!