Inside the case

The transformation begins when we use sport to take the children to school.

In January 2021, the Instituto Tiago Camilo gave us the opportunity to sign a very special and important partnership. The non-profit institution has a noble purpose of transforming many lives through judo.

Our partnership went far beyond a simple collaboration, but a merger of purposes, values and a commitment to the well-being and development of those affected by this noble initiative led by the project.

Social Media

Initially, our goal was to significantly boost engagement on our social media, using as a strategy the everyday point of view of the children involved in practicing the martial art. In addition, we aimed to play an educational role by enlightening the public about the nuances, rules and benefits intrinsic to the sport.

By showing the children's experiences in an authentic and inspiring way, we not only captured the public's attention, but also hoped to cultivate a deeper understanding of the project.

Our mission transcended the simple search for engagement on social networks and we built an authentic and educational narrative that not only attracts attention, but also enriches the online experience of the institute's community.

Each piece of material we produced was meticulously designed to reflect the essence and commitment of the project, providing a vibrant renewal that represents the cause. In addition, we updated the logos of supporters and sponsors to reflect the landscape of the time.

We produce incredible materials, such as individual flyers for all the centers, banners, posters, kimonos and T-shirts.

Website

In order to create the project's website, the aim was to create a platform that was responsive for users and eye-catching for new visitors. It needed to contain basic information about everything the institute does, but also have a space for new information, the agenda and news from the project itself.

For this reason, the platform has a blog where students' performance in tests, their courses and photos of the activities carried out by the professionals with the children are displayed.

We also have a space reserved for promoting sponsors, supporters and some of the public authorities that help the project. You can find out more about the project and make a donation to help change things through sport:

institutotiagocamilo.org.br

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Instituto Tiago Camilo

Social Media

Printed materials

Website

Instituto
Tiago Camilo