PIPA - Pizza &
Pasta

Inside the case

Life is pasta, so pour some sauce on it!

Visual
Identity

In 2023, the PIPA — Pizza & Pasta, a restaurant with four different atmospheres, specializes in long-fermented pizzas and delicious fresh pastas, elevating Santos' Italian cuisine.

For the restaurant's debut, we needed to create a complete visual identity for the social networks and all the brand's offline material.

Social media

An excellent restaurant needs communication to match, right?

That's what we did, we created a whole communication strategy and visual identity, which was implemented at the launch.

A complete package was put together for Facebook, Instagram and Google, ensuring that digital communication and the experience in person at the restaurant were always aligned.

Just to give our customers an extra taste, we have produced a range of videos that capture the process of preparing and delivering our irresistible dishes. These videos are like invitations, awakening even more the desire to taste the restaurant's food. They are so effective that we end up producing a veritable saga for the brand's social networks, keeping everyone connected with the most delicious things on the menu.

Influencers

Good food like this needs to have the word on the street, which is why we also selected influencers to reach more people. We managed the contracts and ensured that the actions reflected the restaurant's values, thus achieving positive results for PIPA.

iFood

Our communication in place, it was time to take a new step and open PIPA's delivery service. We brought the full menu to iFood, highlighting the dishes with photos and good descriptions, providing tangible results in line with the client's objectives.

We further optimized the operation with a targeted strategy to ensure an in-depth analysis of sales records, creating a detailed spreadsheet to identify how they are selling each week, identifying different sales categories and putting them into monthly charts at the end of each closing, making it practical to analyze the business from iFood's angle and using the data to find the best way to operate in the app by finding our audience.

Paid Media

Having all the sales and communication channels up and running, paid media was a powerful tool for our main focus, raising PIPA's credibility and attracting more and more customers to the restaurant.

On the Meta platform, the strategy involves engagement campaigns to promote posts, gain followers and drive targeted leads to iFood. On Google Ads, the approach takes advantage of customer intent to increase the chances of conversion, with campaigns focused on getting clicks and links to the delivery platform.

Offline
Supplies

The rollout called for the standardization of the entire identity, both on the web and in offline materials, in order to improve the customer experience. So we introduced quality aprons and uniforms for the PIPA team, followed by three menus that were designed to be intuitive and reflect the restaurant's values.

Additionally, the brand's identity was planned to be present at every stage of the customer experience, such as the placemats and the exclusive menu, which was designed to receive dish updates to attract customers.

We made three menus: a wine list, a main menu and a version for delivery, with their own images and identities.

House menu

Each page of our menu has been carefully designed to tempt the appetite of the customer, and each dish on display is a testament to the excellence of the brand's cuisine.

Na elaboração da nossa estratégia, cada detalhe, desde a capa até o logo, foi pensado para harmonizar com os ambientes e refletir a sofisticação da casa.

Nossas peças impressas foram criadas com um toque de refinamento, exaltando ainda mais a experiência que oferecemos.

Wine list

This is where we turn from the water to the wine list, designed to complement the gastronomic experience we offer in our restaurant. We wanted it to follow the same concept of flavor and sophistication as our main menu, but also have its own personality.

Delivery menu

Once we had created the previous menus, we were ready to accompany the start of the delivery service. We transformed the unique essence of our house dishes into a unique menu for this new platform, highlighting the restaurant's flavors and ingredients in an irresistible way, but leaving important dishes to ensure a visit to the physical store. We wanted our customers to smell the aroma of our cuisine and be tempted to find out even more about what we offer.

Pizza boxes

When it comes to pizza, what comes to mind after the taste? The delivery box, of course!

The goal was to surprise customers with something new, while maintaining the simplicity and elegance that define the brand. The delivery service deserved a special touch, after all, it's one of the most popular ways of enjoying food these days. We got our team together to think of ideas that would enhance the experience of receiving a pizza at home, giving customers the same warmth they would find in the restaurant environment.

Placemats

A world where details are the spice, we decided to take the dining experience to the next level with our placemats. We've developed versions for both adults and children, including a coloring version that's been fun for the little ones!

Packaging

Some people say that the outside doesn't matter, but around here, the inside deserves a package to match!

The packaging is a true ambassador for the restaurant. Its vibrant, elegant and creative designs become visual messengers that pique curiosity and prepare the palate for the explosion of flavors that awaits inside. All the variations we made were designed to accompany not only the identity, but also the campaigns that were taking place in the digital and physical environment.

Photoshoot

The kitchen is the heart of the restaurant and we wanted to capture a little piece of each of the unique flavors, emotions and dishes that delight customers. We held photoshoots that not only portrayed the elegance and tradition of Italian flavors, but also brought the whole experience to our visual communication on social media. We created images that make anyone think that eating with your eyes is not enough!