Radical

Inside the case

Creativity should have no limits. We release ideas, thoughts and innovations truly Radical.

Radical is a global movement that seeks to redefine success and authenticity through collaboration, innovation and purpose-driven work. The idea is for you to free yourself from limitations, increase your awareness and actively participate in creating a better world for us all.

Our idea was to represent the various ways of solving your company's problems with the image of the 'box'. Radical stands out for offering innovative solutions that are different from what you've seen before, whether at its base in California, United States, or wherever the brand has been: Brazil, Italy, United States, Netherlands, Portugal and England. Outside the box!

Visual Media

We were challenged to create the visual communication for Radical, a company that offers "out of the box" solutions unlike anything you've ever imagined.

An emblematic example that brings home the main concept of the client's communication is illustrated by the hands meticulously shaping a box or by the vibrant logo of colors and possibilities, symbolizing the diversity of solutions the client offers.

The colors we chose for the logo are CMYK, and why?

This strategic choice is based on the fact that the brand's solutions stand out in the market, giving off an incomparable vividness and intensity. That's why they incorporate the primary colors of printing, represented by the CMYK model.

Each creation is charged with a striking energy, standing out on social media and leaving a lasting impression on productions.

We believe that true meaning and purpose arise when we align the concept with authenticity and the colors come to represent the result, the reality that needs to exist in Radical's ideal world.

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