Rotary Club Grupofreela

Inside the case

Participating in various social and important projects, we decided to make our own!

The Rotary Club Satélite Santos Ponta da Praia — Grupofreela, is a Corporate Association that we created together with some partner companies, resulting in the opening of a unique Satellite Club in the Baixada Santista region, in the state of São Paulo.

We bring together various General Taxpayers' Registry (CNPJs), represented by individuals, interested in aggregating and maximizing their social actions, uniting all communication and strategy into a solid group.

We are responsible for all active communication on social media and also internally, to the members, of each current project or accountability.

Social media

No challenge is too great for Rotary, and grupofreela embraces the same goal to find more people interested in taking part in the actions. We have created interaction and exclusive content so that you can follow the day-to-day life of our Club and news from all the participating companies.

Each month, we create and review the entire communication strategy and visual identity, implemented across all social networks. Our Facebook, Instagram and LinkedIn ensure that digital communication and the Club experience are always aligned.

Live do
Bem

Our first campaign took place during the pandemic, in 2021, and was called “Live for Good”. This action transformed our project and everyone involved in this very important cause.

We created a line-up full of incredible regional artists, as well as fantastic partners, during this difficult period, and we had a goal of collecting at least 1 ton of non-perishable food, as well as warm clothes.

The donation went to various communities in Dique do Caxeta, São Vicente-SP, and Santa Cruz dos Navegantes, Guarujá-SP, and helped hundreds of people.

Thanks to the success of the campaign, we were able to raise 3 TONS of food.

EQUILIBRIUM
ROTARY CARD

In order to bring people even closer to our Club, we planned and created a game inspired by the classics of the 2000s.

The EQUILIBRIUM ROTARY CARD, was developed based on the idea of how children and teenagers from public schools and underprivileged areas can invest in their professional and personal training, finding alternative and unique paths for their lives.

Through points, combined through the dozens of cards available in the game, classified by items that value things like education, through a higher education or foreign language course, or professional training, through specializing courses, within hundreds of path opportunities, portraying life's choices, many people can get a better idea of the opportunities present in each region.

Children's Day

We carried out a mission to celebrate Children's Day at the São Jorge Nursery School in Santos-SP and, with the support and dedication of many, we managed to provide a day full of joy and fun for around 300 children.

Across eight different rooms, we offered a variety of activities, from magic shows to different inflatable toys and games. Every moment was filled with special smiles, reflecting the children's delight and admiration for this unique experience.

Winter campaign

Our version of the “Winter Campaign” was a true example of empathy and concern for the well-being of the community. We managed to collect dozens of blankets, coats and clothes, which were delivered to the Instituto Arte no Dique, in Santos-SP.

All the items donated were sent to the project and will be distributed to benefit many people in the region.

We took care of all the promotion on social media and the monitoring and management of the entire campaign, together with all the companies taking part in the Club.

Menu do Bem

In partnership with local companies, we held the “Menu do Bem“, an initiative aimed at helping homeless people in the city of Poços de Caldas, Minas Gerais. Under the leadership of associates Guilherme Sprocatti and Jorge Luiz, the project achieved remarkable results in May 2021.

Efforts were mobilized to provide more than 100 meals and warm clothes to those most in need. Through 4 strategic distributions, we were able to positively impact the lives of homeless people, offering not only food, but also human warmth and emotional support.

This achievement would not have been possible without the invaluable support of our partner companies, who joined forces with the Rotary Club Poços de Caldas to make this action a real success. Through the commitment and generosity of the companies, our strategic dissemination on social networks and planning, we were able to expand our reach and effectiveness, transforming lives and making a difference in our community.

Grupofreela Rotary Arraiá

Alongside the winter campaign, we planned, publicized and produced a Festa Junina charity event at Portuguesa Santista, in Santos-SP, with different kinds of games, typical food and music. Thanks to the help of our collaborators who made it all possible, the event was a success, reaching almost 1,000 people of different ages.

We also covered the event with photos and videos, creating another link with the community, which you can check out here: