Blend Burger Bar

Inside the case

The thought of hamburgers makes your mouth water, doesn't it?

In October 2016, a bar and restaurant dedicated entirely to craft burgers and signature cocktails was launched.

The challenge was to connect this unique experience with their identity on social media and make this place a local reference, on screen and off.

To keep our brand fresh in the public's mind and at the same time bring a new identity, we created campaigns in sync with the menu launches.

Dream
Menu

DREAM MENU, our first launch, was designed to transport the consumer to the clouds, where every bite is a dream. Our strategy included a thematic visual identity with print and digital pieces for social networks.

Keep on
Dreaming

And then came the second menu, Keep on Dreaming, which followed the concept of the first menu. Only this time, the idea was to encourage customer loyalty. Everyone needs to keep dreaming about that incredible burger!

Color's
Dialog

After the success of the previous menus, the third was already set for launch. Color's Dialog, or if you prefer Dialogue of Colors, portrays a new moment and positioning for the hamburger restaurant with a very expressive identity, valuing and remembering the various feedbacks from the establishment's customers.

Kraft
Bags

With delivery orders in mind, we developed KRAFT BAGS to convey the idea of warm, delicious food delivered to customers' doors.

The design was meticulously planned to awaken taste and create an emotional connection with the burger restaurant.

Influencers and social media

Our work also included carefully selecting influencers, managing contracts and ensuring that their actions were in line with Blend's values. Successful partnerships have generated positive results for both us and the influencers.

For improving the restaurant's social networks, following all the updates to the menu and visual identity in line with the printed materials and campaigns. Additionally, we focus on meeting the immediate needs of the business, highlighting areas such as delivery and happy hour, providing tangible results in line with the client's objectives.

Photoshoot

We carried out several photo shoots that captured the explosion of flavors and the distinctive character of our brand. Eschewing the traditional, we took a deep dive into our identity and created images that conveyed flavor and texture, inspiring our customers' appetites.

Also, we've been constantly renewing to maintain the exclusivity and variety of the photos over the 3 years we've been serving the brand.

Believe me, having a client like that is a real privilege. Want to see more stories like this?

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