Inside the case

It's no secret that Japanese cuisine is one of the most loved and popular in the world, and it couldn't be any different in our country.

The first campaign was for the Hashi Jubileea variation on the wooden jubilee, in celebration of the restaurant's fifth anniversary.

A new visual identity was created for the occasion and we designed hashi packaging, a logo intervention, placemats and special posts on social media.

For the 6th anniversary of the brand, the campaign was #THEBLACKBELT, we wanted to provide a better presentation of the dishes, to instigate the desire and appetite of the customers.

As a result, we redesigned the entire menu, both drinks and delivery. For the visual identity of this campaign, we created a key visual clean, but it has a big impact on the restaurant's fans.The black band wrapped around the shrimp symbolizes not only the slogan, but also the attention to detail and appreciation of presentation that the brand delivers.

For the restaurant's 7th anniversary, in 2019, we decided to prepare and execute a campaign that matched the Seu Miyagi Sushi Lounge.

Between all these campaigns, we have established constant creation and customization to encourage customers and make the establishment stronger in the region. 

For this, we created the black belt beer bucket and the loyalty card that not only won over customers, but brought a new connection to the restaurant. Also, the hashi containers and the customized scratch card for the Seu Miyagi were a huge success.

As the restaurant grew massively, the doors were opening and expanding outside the state until they reached the capital of Santa Catarina.

For its first location in the city of Florianópolis, it needed to make some noise, so we carried out complete studies on the local market and the marketing strategies used.

#THEBLACKBELTINFLORIPA was the idealized campaign, and in order to receive proper attention, we invested in both offline materials and digital media promotion.

We developed a functional and assertive website to appeal to more end customers, so that the restaurant's customers could easily check out everything about the Black Belt of Japanese gastronomy. Including the menu, promotions, locations, delivery and much more.